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When it comes to building websites, many people feel intimidated by the thought of learning to code. Website builders are a simple solution to this problem, allowing users with minimal technical knowledge to create and maintain their own websites.
Using a site builder eliminates the need to hire expensive IT support or to spend time coding the site, which can save small businesses and freelancers thousands of dollars each year in maintenance fees.
Furthermore, using a website builder ensures that websites are updated regularly with new information and content to keep visitors engaged. The drag-and-drop functionality of a website builder makes it easy to update and customize without having to know how to code.
While most website builders have templates for different types of websites, some also offer customization options that allow users to completely redesign the look and feel of their sites.
This is particularly important in a mobile-first era, where consumers access web content on a variety of devices, from desktop computers to smartphones and tablets. Some website builders even include built-in responsive design features to ensure that sites adjust and optimize for different screen sizes.
As website builders continue to evolve, they are becoming more and more user- friendly and feature rich for both novices and experts. Those that are designed to be user-friendly will have a more simplified interface with basic elements and functionality that can be clicked and dragged to create unique page layouts.
For those that have more design experience or have a need for advanced tools, there are website builders that provide access to the source code and allow for customization with HTML or CSS.
Other features to consider when choosing a website builder include social media integration, a contact form and an ecommerce platform for selling products online. Some site builder solutions are also integrated with analytics to help you understand your visitor and customer data.
A website that does not have a blog is likely to lose ranking and search engine traffic over time, so make sure the site builder you choose includes a blogging tool or has an option for integrating with a third-party solution like WordPress. In addition, some DIY site builders do not support ecommerce and this is likely to diminish the business potential of your site.
As the market for website builders becomes more crowded, it is important to choose one that is backed by a reliable and secure hosting provider. The top website builders offer a wide range of features and are supported by multiple platforms and servers to minimize downtime and ensure that your site is always up and running.
In addition, a website builder should be compatible with the host's cPanel to make it easier to manage and monitor your site.
Want to know how I built my website?
Check out my recent post on all-in-one sales and marketing tools and what I think of it.
Check out my recent post on sales funnels and what I think about them. Are they still worth it?
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